About the Fituri

Imagine a 9-year-old girl going from door to door in the neighbourhood collecting printed invitation cards, bringing them home, converting them to useful products like fancy colorful envelopes and then going again to the same doors, selling them to whoever willing to buy them.

​

That’s Khushboo, fondly known as Khushi, who then went on to donate her very humble earnings to a medical charity she knew, found sheer joy in such endeavours.  The joy of creativity, productivity and then feeling blessed with sharing and giving the fruits of that joy tree with the world.

 

She has this die hard attitude of always challenging herself, enjoying the process itself, not for any particular cause or end, but for the sake of journey, which her near ones call as “Fitur” – obsession.  This inspired the name of this expression – Fituri Kalakaar – an obsessed artist.  But Fitur is much more than just obsession.  It is more of a life force, that each one of us is born with, but we purposefully kill it to adhere to a set of ideas and paradigms.

 

Fituri Kalakaar is for those who want to express themselves without any restraints on what is possible.  She helps such people with her forte – Visual Communication.  Be it simple social media posts, logo design, brand manual design, brochures, catalogues and banners, Fituri Kalakaar works.

 

The modern world seems chaotic, feels random and arbitrary at times, but there is a hidden order in that weirdness.  Fituri Kalakaar enjoys the chaos, thrives on randomness, and delivers what is needed in order that brings out the most effective solution.